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GOOGLE ADS 

META ADS

Melissa Testa

Dai voce al tuo brand con le inserzioni che parlano al cuore del pubblico, nei luoghi digitali dove tutti si incontrano

INTRODUCTION

I create and optimize advertising campaigns on Google Ads and Meta Ads (Instagram and Facebook) to ensure maximum visibility and return on investments.

Through detailed audience analysis and advanced targeting strategies, I identify users who are truly interested in your products or services, moving from traffic to sales and high-quality leads.

Digital Marketing development and goals strategy.Attract organic traffic for big sales.Dig
Image by Scott Graham

WHAT ARE ADSs
&
WHAT THEY ARE FOR

The term "Ads", short for "Advertising", refers to any form of paid advertising used by a company to promote its products or services.

What are Ads for?

Ads are a fundamental marketing tool for companies, as they allow you to:

- Increase visibility: Ads allow you to reach a large audience, even outside your circle of regular customers.

- Generate traffic: Ads can direct users to your website, online store or social page.

- Promote products and services: Ads allow you to present your products and services to an interested public, increasing the possibility of sales.

- Building the brand: Ads help strengthen brand awareness and create a positive image of the company.

- Reaching a specific audience: advertising platforms offer advanced targeting tools, which allow you to show Ads only to potentially interested users.

TYPES OF ADS

There are different types of Ads, including:

- Search Engine Ads (SEA): Appear in search results from Google and other search engines, based on keywords users type.

- Display ads: Appear on websites, apps and other online channels, in the form of banners, images or videos.

- Social Media Ads (SMA): Appear on social platforms such as Facebook, Instagram, Twitter and LinkedIn, and can be targeted based on users' interests and characteristics.

- Video ads: Play on video platforms like YouTube and other streaming platforms.

- Native ads: integrate with the editorial content of a website or app, taking on a look similar to articles or posts.​​

Incontro di lavoro
Shopping online

PRICES

One-off pricing: For a specific project, such as the creation and complete setup of a new campaign, an in-depth audit with action plan, or the creation of a set of A/B test ads. Useful for customers who do not require ongoing management.

Setting up a basic campaign: €500 - €1000

Complete audit with report and action plan: €800 - €2000

​​

Package prices: 

"Start" package: Basic campaign setup, weekly monitoring, monthly report.

STARTING FROM €400/month.

"Growth" package: Advanced setup, continuous optimization, A/B testing, detailed reporting. 

STARTING FROM €800/month.

"Performance" package: All included + advanced conversion management, ROI optimization, customized reporting.

STARTING FROM €1200+/month

​​

Extra paid services: 

Creation of optimized landing pages

Integration with advanced analysis tools (e.g. Google Analytics 4)

Strategic digital marketing consultancy

Customer training on the use of Google Ads

I introduce myself

I have a degree in public relations and corporate communication, subsequently I chose to train even further by taking two master's degrees: the first in corporate communication and social media strategy, and the second master's in Project Management. 

Furthermore, to give the best to my clients, I have specialized in: digital marketing, online marketing with Google Ads, business planning, Instagram and Facebook marketing, communication and persuasion, business organisation.

I work with great passion, professionalism and precision.

Lavoro con passione, determinazione e trasparenza, mettendo al centro le esigenze dei miei clienti.

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MELISSA TESTA

Contact me

Address

Milan, Italy

Contacts

Timetables

Monday Friday

9:00 am – 20:00 pm

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Saturday

9:00 am – 18:00 pm

Sunday

Closed

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